Toyota has unveiled a new multi-year agreement with the England and Wales Cricket Board (ECB),

As the principal partner, Toyota’s branding will be prominently featured as the front-of-shirt sponsor on the kits for the England men’s, women’s, and disability teams, along with high-visibility placements during all home international fixtures.

Toyota will support a variety of initiatives aimed at expanding the sport throughout England and Wales.

Among these efforts is the launch of the ‘Good For Cricket’ prize draw, which will offer more than £200,000 to assist grassroots clubs with their fundraising endeavours.

In addition, the partnership will see Toyota become the first ever ‘Official Champion Partner of Disability Cricket and the Disability Premier League’.

Scott Thompson, President and Managing Director at Toyota GB, said: “By deepening our partnership with the ECB as its Principal Partner for men’s, women’s, disability and grassroots cricket, we can help support and inspire both the current and next generation of players, volunteers and fans who make cricket happen.

“At Toyota, mobility is at the heart of everything we do and through these initiatives, we’re helping more people enjoy cricket, be active and connect through sport.”

Tony Singh, Chief Commercial Officer at the England and Wales Cricket Board, said: “We’re delighted to now announce Toyota as our new Principal Partner. Toyota will bring its global might to support so many areas of our sport in England and Wales, from the top to the bottom of the game. They have hit the ground running in this respect, with their involvement in grassroots initiatives in recent weeks.

“Crucially, this partnership will strengthen the foundations of our sport. Toyota will help us to introduce more people to cricket, supporting the delivery of our Inspiring Generations strategy and our aim of becoming the most inclusive team sport in England and Wales.”