Toyota Touches Down with Sport-themed Emoji App
- Wednesday, October 28th, 2015
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Toyota has launched a pallet of custom emojis for iOS and Android, as part of a sports-focused marketing campaign.
The Fanmojis app, developed by Saatchi & Saatchi LA, offers a customer keyboard which can be used to send the American football-themed icons via SMS, social or other messaging services.
Toyotas own branding is largely absent from the app, but some of its cars do pop up as icons. 
The app is part of an integrated ad campaign which also include TV spots.
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