Performance marketing and technology company Tradedoubler has launched an mCommerce education and insight campaign to help its clients and affiliate marketing partners understand their opportunities in the space. According to Forrester Research, mCommerce is growing 40 per cent year-on-year, but Tradedoubler estimates that just eight per cent of European retailers have a transactional mobile site or app.

“mCommerce is already starting to transform the retail landscape, and this trend will only continue and escalate,” says Urban Gillström, CEO, Tradedoubler. “Our mobile traffic is already generating more than 2m sales per month. Its an opportunity no advertiser or online publisher can afford to ignore. We live in an anything, anytime, anywhere world, and companies need to develop and implement offerings that seamlessly integrate eCommerce and mCommerce to meet the needs of consumers and the challenges of competition. We appreciate that this is a daunting prospect for many advertisers and publishers, and we want to help.”

The campaign accompanies a revamp of Tradedoublers website and brand identity, and will be underpinned by research released in June.