App marketing firm Trademob has appointed Heiko Genzlinger as its new CEO.
Genzlinger joins the company from a role of managing director at Yahoo Germany, where he was responsible for Yahoos business in the DACH (Germany, Austria and Switzerland) region.
Trademobs temporary CEO Sylvius Bardt will step down as scheduled and hand over responsibilities to Genzlinger from the start of July.
“Mobile is one of the growth areas in the advertising business and we are just at the beginning of this exciting development,” said Genzlinger. “Trademob has early established itself as a relevant and reliable player in the market and has also made a name for itself as the first supplier for mobile app retargeting. I look forward to using this competitive advantage and to expanding continually, together with my new team, Trademob’s strong role in the mobile app marketing industry in Europe and globally.”
