Train Company Adds GPS to Mobile Site

Train operator First TransPennine Express (FTPE) has launched a GPS-enabled mobile website, the first train operating company to do so. The site has been developed by Manchester-based digital marketing agency, Code Computerlove.

The site, at www.tpexpress.co.uk, enables users to plan their journeys, access real-time departure and arrival information, and details about service disruptions. It also has information on current offers, as well as information on the stations and destinations passengers are visiting, including how to connect to other forms of public transport.

The FTPE mobile site launched in August last year, since when it has attracted over 115,000 visits. The GPS enhancement was added this week. Almost 8 per cent of all traffic to FTPE’s website is from mobile devices.

“The mobile site really is a great source of information for our customers,” says FTPE’s eCommerce Manager, Vickie Tennant. “It is updated in real time and fits with the need to have travel information at your fingertips. We are the first train company to use GPS technology in this way, and I hope that the advancement will help customers plan their journeys in a better and easier way.”

The GPS enhancement enables travellers to use FTPE’s Live Departures and Arrivals board to access a selection of nearby stations. Passengers can also type in their station of interest manually.? The Live Departures and Arrivals board also directs customers to the correct platform at the station.