Travel Counsellors partners with Sara Davies MBE for Japan-focused social campaign

Travel company, Travel Counsellors, has partnered with entrepreneur, Sara Davies MBE (pictured), to launch a social campaign to showcase how Travel Counsellors care for their customers.

The campaign, centred around a trip to Japan that Davies is embarking on, will feature blogs, reels, stories, Q&As and content over a three-week period later this month, pre- during- and post-trip. It will be featured across Travel Counsellors’ LinkedIn, Instagram, and Facebook channels, as well as on Davies’s own social media channels and Travel Counsellor Cathy Chapman’s – the Travel Counsellor who organised the trip.

All content will share details of Davies’s experience of using a Travel Counsellor across the entire customer experience and planning process, as well as bringing to life the 10-night family holiday in Japan, which will take in the best the country has to offer.

The partnership is the latest influencer-led social campaign for the company, which rebranded earlier this year. The campaign will highlight the value of booking with a Travel Counsellor, with the aim of driving awareness amongst new audiences as the brand aims to support its community in attracting new customers.

The campaign aims to drive positive engagement towards the whole Travel Counsellor community and support individual Travel Counsellors with their businesses by creating exclusive brand assets from the partnership for their use.

Davies said: “I’m thrilled to be part of this exciting new campaign with Travel Counsellors, especially as it’s a company I’ve used personally for a long time. As well as inspiring those looking to travel, it will shine a light on Travel Counsellors’ unique offering, customer service and the benefits of booking through the company. I look forward to seeing what people think of our collaboration!’’