Tremor International, which specialises in video and Connected TV (CTV) advertising, has acquired Spearad for $14.7m (£10.6m). Spearad is a global CTV Video ad server and media management platform that enables broadcasters and TV content companies to deliver TV-like experiences in CTV and Over-the-Top (OTT) environments, with the same advanced controls and capabilities of linear TV.
Spearad’s technology platform and its proprietary data assets enable publishers to centrally manage both direct-sold and programmatic campaigns and improve ad pod monetization. The company was founded in 2019 by Erhard Neumann and Mark Thielen. Its customer base spans Europe, the US and Asia.
Spearad’s ad server technology will be integrated into Tremor’s Unruly Supply Side Platform, enabling CTV header bidding, channel inventory and ad pod management – complementing the company’s existing end-to-end technology stack, which also includes the Tremor Video Demand Side Platform.
“Tremor’s consistent, primary focus on video and CTV has proven prescient in today’s market, leading to meaningful growth across our exchange and putting us ahead of platforms only recently evolving from display,” said Tremor CEO, Ofer Druker. “The acquisition further strengthens our leadership position as a video-first end-to-end platform, which provides real efficiencies for global advertisers, media companies and broadcasters in an ecosystem increasingly centred on Connected TV.