Tremor Video DSP, a Taptica-owned programmatic video platform, has launched a creative studio with the aim of innovating video solutions for brands.

The creative studio is made up of a dedicated team of experts, who will work to enable advertisers to make a strong impact on their customers with customised video tailored to their interests or habits.

According to Tremor Video DSP, through working with the creative studio, advertisers can drive consumers toward consideration, conversion, and brand loyalty by making use of branding and interactive elements such as end cards, shoppable video, and 360-degree video.

“We are here to support brands and agencies at any stage, including pre- and post-production; everything from sharing best practices at the onset to customising existing video assets that message in the right manner to highly nuanced audiences,” said Les Seifer, senior director and head of creative at Tremor Video DSP. “Our team can also produce original video assets for clients.”

Last month, Taptica completed the acquisition of RhythmOne, making Tremor Video DSP one of the largest video advertising companies in North America.