Triby, the kitchen device from Invoxia that combines music, messaging and communication functionality in one voice-activated product, has become the first non-Amazon product to be Alexa-enabled, in the US.

Triby is a digital assistant, internet radio, connected speaker, hands-free speakerphone, and connected message board rolled into one, and now comes complete with voice control. It employs four digital microphones and noise and echo cancellation technologies to create a beam to capture voices while eliminating background noise from up to 15 feet away.

The device uses wake-word detection to respect privacy: Triby will not send any audio to the cloud until the “Alexa” wake word is detected. It then alerts the user it is listening with an audio and visual signal, and is immediately ready to carry out the user’s voice command. Customers can also choose to mute the microphone at any time by pressing and holding the push-to-talk button on the right side of the device.

Messages, emoji and freestyle drawn doodles can be sent to Triby via its dedicated app. Messages are displayed via Triby’s E-Ink display and its mailbox flag is raised to alert the user that a message has been received.

“As a company specializing in creating speakers and telecoms devices, we are excited by the world of possibilities consumer products like Triby offer families to improve their lives,” said Sébastien de la Bastie, Invoxia MD. “Our expertise in far field voice capture and connected devices helped us integrate the Alexa Voice Service quickly, and now the already multi-functional Triby becomes even more versatile and intelligent, giving people access to continually evolving cloud-based content and services.”

Priced at €199 ($225), Triby first became available through Amazon Launchpad, a program that makes it easy for startups to launch, market, and distribute their products to Amazon customers across the globe.