Trinity Mirror opts for Enpocket

Newspaper publisher Trinity Mirror plc has selected Enpockets platform for mobile marketing and mobile CRM across the groups portfolio of national and regional titles.
The Enpocket Platform allows operators and large publishers to transform their consumer data into intelligence that is used to optimise sales and marketing programmes. Enpockets solution will be used by Trinity Mirror, covering its portfolio of over 500 media brands, to deliver integrated mobile marketing that meets consumers personal interests, while driving new revenues.
The Enpocket Platform is set up to track and monitor every mobile interaction with Trinity Mirror properties, from SMS competitions to mobile content purchases. Trinity Mirrors mobile suppliers have integrated with the Platform, enabling Enpocket to create a real time view of mobile activities and revenues across titles, and to build detailed consumer profiles for future marketing activities.
Mobile is a rapidly growing area for us, and its therefore fundamental that we build a better understanding of our customer behaviour for ourselves and our partners says Adam Goran, Head of Interactive Services at Trinity Mirror. The Enpocket Platform gives us the ability to collect and analyse mobile data, and execute campaigns based on consumer profiles.
Enpocket MD, Euirop, David Barker, adds:
The work we are doing with Trinity Mirror demonstrates how forward-thinking media owners now see data as a core asset. Its encouraging to see a large and diverse media group capturing transactional and behavioural information, so it can create a deeper relationship with its mobile audience.