Trinity Sees 1200% Increase in Mobile Boarding Passes

Mobile ticketing, couponing and marketing firm Trinity Mobile has revealed a 1200% year-on-year increase in the delivery of mobile boarding passes to airline passengers in 2009. Trinity Mobiles airline customers include Austrian Airlines and British Midlands Airways (BMI). The company says that over 600,000 mobile boarding passes were sent out via text message in 2009, up from just 50,000 in 2008. The increase in uptake occurred with little or no direct sales push of mobile ticketing, and was driven nearly entirely by customers opting to receive a barcoded mobile boarding pass with text detailing all the relevant information, at the end of the ticket sales process.
Trinity Mobile uses mobile phone technology to scan barcodes directly off all mobile phone screens with a 100% success rate, allowing the mobile phone handset to become a mobile ticket and coupon device. The company currently works with over 100 European retailers, major airlines, rail and bus companies, and leisure and entertainment providers across Europe.
The massive growth in mobile ticketing is completely driven by the consumers need for the fastest, easiest and most affordable way to get tickets, says Trinity Mobile Commercial Director, Rob Clegg. Our technology has proven to deliver these enhanced customer services efficiently, securely and cost effectively, and has the added benefit of being environmentally friendly.
In addition to reducing the costs related to issuing paper boarding passes, mobile ticketing campaigns can also be delivered more quickly, with cancellations and re-issues managed almost instantly.
Recent research findings reinforce Trinity Mobiles predictions of a mass-market uptake in wireless text messaging and ticketing services. According to Juniper Researchs 2010 Mobile Ticketing Report, over 15 billion mobile tickets will be issued across a wide range of industries worldwide by 2014, up from the 2 billion expected to be delivered this year.