Trinity Mobile has reported first quarter fiscal results up 45 per cent year-on-year, the company’s highest-ever recorded increase. Trinity says it is now the largest supplier of mobile ticketing for the UKs nightclub and music festival sector, and counts some of the UKs biggest nightclub and event organizers, including Gatecrasher and Nexum Leisure, as customers. Gatecrasher has sold over 500,000 mobile tickets in the past two and a half years, making it Trinitys most successful mobile ticketing customer in the UK.
According to a recent report by Juniper Research, Western Europe will become the leading region in mobile ticketing by 2014 based on the number of tickets sold, overtaking the Far East and China. Additional research by Nexum Leisure shows that the average spend per customer increases by 13 – 20 per cet when a mobile ticket is used.
Trinity says it has seen a big rise in mobile ticketing adoption by UK nightclubs and music festivals – including a massive uptake during the Christmas and New Year period. More than £1m worth of club tickets went through the Trinity Mobile ticketing system on New Years Eve alone, equating to 75,000 mobile tickets sold for one night across 70 clubs in the UK – all with no glitches and no fraudulent tickets.
Trinity’s Easy Ticket technology has been used at a number of recent concerts and festivals, including the Detonate Indoor Music Festival on 2 May in Nottingham, for which more than 7,800 mobile tickets were sold; and Paul Oakenfolds Perfecto Las Vegas and Pacha, featuring Eric Morillo, at Gatecrasher Birmingham on 1 and 2 May, for which more than 6,500 mobile tickets were sold. It will also be used for the Sanctuary Festival during the August Bank Holiday weekend; and Nottingham Universitys October 2010 festival, a major tented festival expected to attract over 10,000 visitors.