Programmatic Lunch

Trinty Mobile and GCap - Mobile Ticketing

David Murphy

Trinity Mobile and GCap Media have worked together over the past three months to bring mobile ticketing to XFM and Capital Radio listeners across the capital.
As part of XFM’s 10th Birthday celebrations, the station has put on a series of 10 concerts, featuring some of the biggest names in music. Tickets for the concerts have been, and still are, available to winners of competitions run on air. Winners simply give their mobile phone number to the DJ and are then sent a pair of mobile tickets directly to their mobile phone on the day of the concert. Winners then turn up at the venue - venues have included London Astoria, The Scala, Barfly, Buffalo Bar and 229 - and have their ticket scanned by a portable handheld scanner, linked via a wireless network into a live ticket database. Once tickets are redeemed, winners can enter the venue and enjoy a great night in front of some of the best known bands in the world in a small, private, exclusive venue.
To date, over 1,000 winners and thousands of VIP and Guest List invitees have attended these exclusive events using mobile tickets. A 100% scan rate has been recorded at every event, with a complete elimination of touting or fraudulent use of any ticket. VIP and Guest List management has become a simple and efficient process using the system, with all the usual paper lists and manual checking a thing of the past.
The final two birthday events will feature The Klaxons at The Scala on 8 November, and another major band at an event yet to be announced shortly after. Capital FM has also used the mobile ticketing system for a number of CapitaLive events, including concerts by David Gray, Hard-Fi and Rhianna. It will also be used for a James Blunt gig on 5 November at The Park Club.
GCap says it now intended to offer mobile ticketing for all its events across the group’s radio stations, both the distribution of free and competition winner tickets for in house and promotional events, and also for purchased tickets for some of the bigger events the group runs.
“This service has completely changed the way we run ticketed events internally,” says GCap Head of Mobile, Beth Wilderspin. “I am able to set up, launch, manage and report on events in minutes using the Easy Ticket software provided by Trinity Mobile. It makes it so easy. I then have event teams out on site running the ticket redemption using the FoneScan barcode scanners, reading barcodes directly off the phones screen, enabling us to redeem hundreds of tickets in minutes, making for efficient and reliable entry in to a venue.
“It has been a pleasure working with Trinity, who have helped us every step of the way with advice, help and support so that I am now at a point where I can run all our ticketing events in-house without any external support or providers, other than the software sitting on my PC and the scanners we keep for events.”
Trinity Mobile Commercial Director Rob Clegg adds:
“Working with GCAP has been a great experience as they have adopted this market-leading service with such enthusiasm – hopefully that has been based on the ease of use, reliability and quality of the services we have supplied. The mobile ticketing service is ideally suited to radio, as it allows tickets to be won or purchased with a very simple call to action and no need for PC’s, the Internet, paper or the post -  a true anywhere, anytime service just like radio”. 

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