Tripadvisor has launched The Wanderer, a franchised limited series, available through Prime Video in multiple markets including the UK and the US.

Created by Wanderlab, Tripadvisor’s newly-launched in-house creative and content studio, The Wanderer, follows hand-picked experience seekers from around the globe as they explore leading international destinations, creating a series of long-form travel guides. Each destination features a different presenter, who brings their own authentic and independent voice to their episode.

The series offers commercial sponsorship opportunities for destination management organizations (DMOs) and other advertising partners across multiple platforms. The first episode was born out of a wider media partnership with the Türkiye Tourism Promotion and Development Agency, an organization dedicated to delivering Turkey  as a brand, and a popular destination in both domestic and international tourism markets.

Episode one sees British travel TV presenter Alex Outhwaite take viewers into the heart of Turkey’s cultural and culinary scenes, exploring the country’s unique landmarks, restaurants and experiences in the company of locals and fellow travellers,

“We launched The Wanderer to give destinations a bold and compelling new way to reach prospective visitors outside the Tripadvisor platform as we explore the power of travel programming on platforms like Prime Video,” said Christine Maguire, Vice President and General Manager, Media at Tripadvisor. “No one knows the worlds experience seekers like we do and, we’re excited about using Tripadvisor’s traveller guidance to help creators produce unique travel guides that showcase the best of these destinations.”

Each episode of The Wanderer will be promoted on Amazon’s Prime Video through a range of paid media placements and on Tripadvisor through paid and organic media. Viewers can find further inspiration through bespoke Tripadvisor destination guides, created to accompany each episode.

The first episode of the Wanderer can be viewed on Prime Video now. Additional episodes are in production and will be released in the coming weeks.