Trivago has debuted a first-of-its-kind AI-driven television advertising campaign featuring its new logo and visual identity.

The new advert features a new “Trivago guy” who will be featured in the company’s advertising campaigns, however, its pioneering use of AI technology has allowed the company to produce localised TV ads in over 10 different languages, all featuring the same actor, but with uniquely tailored, culturally relevant voiceovers for each market.

As a result, the company stated the move has “significantly reduced production time and costs”, allowing for a more customised and responsive marketing strategy.

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Other key elements of Trivago’s rebrand include a new logo with a “more vibrant and inviting look”.

According to the leading global hotel search, the new symbol doubles as a checkmark, representing how easy it is to find a hotel that suits users’ needs on the app and website.

Trivago CMO Jasmine Ezz said: “The refresh is in line with our goal to strengthen the Trivago brand. By combining our strong existing brand cues with a set of new, highly distinct and memorable elements, we aim to cut through the noise and stand out in the competitive travel market.

“This evolution is about building on our solid foundation, reinforcing our identity, and making it more resonant and engaging.”

The campaign will roll out gradually across markets, starting in Denmark and Canada in mid-December, with plans to expand in the US around Christmas time.

CEO Johannes Thomas added: “Incorporating AI is a leap into a new era of innovation at Trivago. AI enables us to produce and trial a variety of advertising strategies, allowing us to experiment more extensively than ever before. This aligns with our company’s
principle of rapid testing and learning, which is ingrained in our DNA.

“This evolution is about building on our solid foundation, reinforcing our identity, and making it more resonant and engaging.”