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Tubi partners with TikTok for nostalgia reunion

Gabby Fernie

Tubi, FOX's free streaming service, will debut its first-ever live reunion special on TikTok

Taking place on 30 June and hosted by TikTok creator Brittany Broski, the hour-long live trivia and challenge event will bring together fan favourite ‘90s and ‘00s shows and stars. 

This includes Marlon Wayans from "White Chicks", Paris Hilton from "The Simple Life" and highlights from Tubi's vast offering of nostalgic titles, such as "Dawson's Creek" and "Friday Night Lights". 

Tubi is rolling out pre-reunion nostalgia videos featuring fun and engaging content, ranging from TV celebrities reacting to their “favourite kisses” and “clapbacks” to “recreating their TV looks from yesteryear.”

TikTok users will be prompted to participate in two hashtag challenges: #AsSceneOnTubi that highlights well-known one liners from popular Tubi titles; and #TubiTaughtMe that will encourage enthusiasts to recreate nostalgic looks from their favourite Tubi titles. Select user-generated content from these challenge videos will be featured in the live reunion special.

“Tubi and TikTok, two powerful destinations for younger audiences to discover nostalgic content, make this innovative partnership a perfect home for our live event,” said Vice President of Marketing at Tubi, Natalie Bastian. “We’ve seen a direct correlation between titles that trend on TikTok and the growth of those titles on Tubi, which serves as the prime viewing platform for TikTok users.”

Tubi is available to download on Android and iOS mobile devices.