TUI has been announced as the title sponsor and official distribution partner of the TUI Mediterranean Marathon League for the 2025, 2026, and 2027 seasons.

Part of TUI’s broader sports sponsorship strategy, the initiative aims to expand the variety of experiences offered to its customers.

With over 1,000 sports facilities across its hotels, clubs, and cruise vessels, including tennis courts, fitness decks, and personal trainers, TUI integrates sports into its offerings.

TUI’s Chief Communications Officer, Magnus Hüttenberend, said: “The TUI Mediterranean Marathon League is more than just a series of races – it’s a celebration of the unique fusion of sports and travel in some of the Mediterranean’s most iconic destinations.

“We are thrilled to deepen our relationships with local partners and to offer our customers the opportunity to explore these beautiful regions in such a dynamic and engaging way.”

The league will feature races in popular holiday destinations like Cyprus, Greece, Italy, and Spain.

Mediterranean Marathon League founding member George Kakourides said: “This partnership reflects our shared vision of uniting the excitement of running with the authentic beauty of the Mediterranean. Together, we aim to offer unforgettable experiences for runners and their families.”

TUI’s sponsorship highlights the travel brand’s dedication to creating extraordinary sports tourism opportunities while promoting Mediterranean culture, history, and hospitality.