Tumblr Introduces Sponsored Trending Blogs

apps_mobile_ios_android_winphoneTumblr has launched Sponsored Trending Blogs, its second ad unit on mobile.

The unit gives advertisers the opportunity to have their blog included in Tumblrs most-read Trending Blogs section, which was launched in July this year.

Tumblr was acquired by Yahoo in May for $1bn. Since then, its been working to monetise the social network through a variety of native ad content.