Attribution analytics company Tune has acquired MobileDevHQ, which provides companies with analytics for their inbound app marketing.

MobileDevHQ (MDHQ) currently works as a Software-as-a-Service solution for mobile marketers, enabling them to measure app store visibility, search rankings and competitive intelligence. Its customers, who will not be affected by the acquisition, include enterprises, agencies and brands such as Realtor.com and Hotels.com.

The deal marks Tunes first acquisition following its recent rebranding, which brought products HasOffers and MobileAppTracking together under one brand. Integrating MDHQ with Tunes existing technology will provide more clarity into the impact and influence of app stores and other organic efforts on paid user acquisition and re-engagement.

“Were thrilled about the opportunity to join the talented Tune team and together continue building the best platform for all mobile marketers – inbound and paid alike,” said Ian Sefferman, founder and CEO of MobileDevHQ. “Both of us being Seattle-based companies made even more sense to merge our teams. Seattle has a long history of being one of the best cities in the world for mobile innovation, dating back decades, and joining Tune will continue this legacy.”

“My beginnings as a professional were in SEO and Inbound marketing, and Im so excited to be adding this solution to our products at Tune,” said Peter Hamilton, CEO at Tune. “It is clear that marketers need to understand the unpaid ways that people discover their apps as well as consider how this relates to their paid marketing channels.

“I believe the combination of MDHQ and MobileAppTracking brings those worlds closer together. That said, I cant wait to work with Ian Sefferman every day to grow the mission that MDHQ has had all along. His team and their passion is astounding.”