It is said that the more things change, the more they stay the same. Mobile marketing is still just marketing, with some shiny new toys. But there are some important differences you need to understand to be truly effective as a mobile marketer.

In the latest eBook by Tune, Deconstructing the Mobile Marketing Funnel, you can discover how to make your app discoverable, profitable and unforgettable, ensuring you only spend money on the right campaigns and waste less of your marketing budget on ineffective strategies. By downloading this report, you'll learn:

• How the traditional marketing funnel and mobile marketing funnels compare
• Details on each stage of the mobile marketing funnel, and why they matter
• Tactics and technology to optimise discovery, conversion, engagement and retention
• How major brands have improved their ROI using the strategies recommended by Tune

Download Deconstructing the Mobile Marketing Funnel today to understand the crucial differences that define the mobile marketing industry, and ensure you're not only acquiring new users for your apps, but growing your business by targeting the right users.