Turkcell Brings Mobile Ticketing to Turkish Football

Turkcell, the biggest mobile operator in Turkey and sponsor of the national team, has teamed with the Turkish Football Federation (TFF) to introduce mobile ticketing for international matches.

The Smart Ticket service, which uses Neomobiles Onebip mobile payments service, enabled users to purchase tickets via SMS, by texting “BiLET” to a shortcode. The cost of the ticket was then charged directly to their mobile phone bill.

The system has been trialled at three matches – Turkeys World Cup qualifying games against Estonia and Romania, and a friendly against Denmark. During the trials, more than 2,000 ticket transactions were processed through Smart Ticket.

“We’re excited to be part of the first football m-ticketing project in Turkey and to work with the Turkish Football Federation and Turkcell on such an innovative mobile service for football fans in the country,” said Massimiliano Silenzi, head of Onebip at Neomobile Group. “With Onebip’s deep expertise in mobile payments and advanced billing technology, all three of the mobile ticketing trials in Turkey ran smoothly for Turkcell and their customers.”