Turkcell Celebrates MyScreen Trial Success

Mobile operator Turkcell has released the results of a mobile advertising trial, called TiklaKazan, using MyScreen Mobiles patent-pending mobile advertising solution. TiklaKazan, MyScreen's technology-based solution, was a follow-up to Turkcells successful Tone&Win promotion, and was available to a select group of Turkcell customers, allowing them to participate in the trial for four weeks, in exchange for free airtime.
MyScreen's mobile advertising solution helps brand advertisers deliver targeted full-screen ads to subscribers at the end of every call, based on their demographic and interest profile, and the brand advertiser's relevance to a specific interest. In return, subscribers accumulate rewards for every ad viewed on their phone, which can then be redeemed for free airtime, downloadable content or value-added services from the telecom provider. Subscribers opt-in to the service and have full control to define which ads they find relevant, without any interruptions to their normal calling behavior.
During the trial, approximately 100 ads were published. Major global and Turkish brands participating in the trial included Renault, Citroen, Coca-Cola, Mercedes, Pepsi, Yemeksepeti and Uludag. Results of the trial were very positive, with 82% of subscribers confirming they would recommend MyScreen to a friend. Subscribers also confirmed that 79% would prefer to see a full-screen ad at the end of call, as opposed to receiving an SMS or MMS.
We are very pleased with the initial trial experience with MyScreen, says Melis Turkmen, Head of Turkcells Mobile Marketing & Advertising Division. Turkcell's mobile advertising and marketing knowledge and ecosystem, and Myscreen's entrepreneurship and technology, have shown us the pros and cons for delivering the best application based mobile advertising service for our subscribers.