Turkcell Deploys Oracle Location Services

Turkcell Technology has implemented Oracle Complex Event Processing to provide a location-based marketing solution on its networks. The Oracle solution enables mobile network operators to identify and predict real-time business opportunities.

“With Oracle Complex Event Processing and Oracle Coherence, we were able to build a solution that enables mobile operators to detect patterns and trends in real-time across many event streams to create new and innovative services for their subscribers and increase revenue generating opportunities,” says Semih ?nceday?, general manager of Turkcell Technology. 

The solution is deployed at Turkcell, Europes third-largest mobile operator, which has more than 33m subscribers. Turkcell is using it to match subscribers to their location and then offer them relevant location-based offerings via SMS.

Turkcell Technology is a wholly owned subsidiary of Turkcell. It provides solutions, including network services, SIM asset and services management, mobile marketing, mobile internet and multimedia, and business intelligence solutions, and business support systems, for network operators in more than 10 countries.