The innovative Turkish telco, Turkcell, has launched its own tablet to give users in the country direct access to its app store content.
The 10.1″ Android tablet runs JellyBean 4.1.1 and is powered by a 1.2 Ghz quadcore processor. It supports wi-fi and 3G and can be linked with Turkcell’s own mobile broadband network, which offers speeds of up to 43.2 Mbps and is available in 81 cities. The tablet costs 59 Turkish Lira (£21) per month on a 24 month contract.
Turkcell is offering buyers a number of freebies on TV, music, books and magazines to entice them to the device. Turkcell Music currently has 3m songs, while Turkcell Library has 4,000 books. The device was designed in collaboration with the Taiwanese electronics manufacturing, Pegatron. 
“Currently, the Turkcell T series accounts for 21 per cent of the [Turkish] smartphone market based on the Android operating system” said Turkcells chief consumer business officer, Emre Say?n. “In entering the tablet market with the Turkcell brand, we have paid particular attention to each and every detail from hardware to software and from user experience to the content offered to our customers.”
Turkcell has 35.2m mobile subscribers in Turkey and operates in nine other countries, serving 68.1m people.
