Veltis partnership with Gantek has secured a Turkish mobile operator as a customer after Avea selected Veltis Mobile Marketing Platform (MMP). The platform will be used to conduct customer-targeted mobile marketing and advertising activities, as well as managing Aveas WAP banner inventory, WAP microsites, user communities, SMS campaigns and sponsored person-to-person services.
Veltis MMP is a proprietary software platform that enables advertising agencies and mobile operators to plan, execute and monitor multi-level mobile marketing and advertising campaigns. From the simplest SMS opt-in campaign, through to branded mobile communities, social networking and loyalty clubs, Veltis MMP can sit alongside existing mobile marketing systems or manage the entire process, making it easier for operators to plan, execute and evaluate the efficiency of all campaign activities. Gantek is one of Turkeys leading technology and solutions providers, and it is working with Velti to provide mobile value added services in the country, based on Veltis MMP.
Avea is recognised as a game-changing mobile operator, focused on delivering the very latest technologies and services to its customers, says Velti CEO Alex Moukas. By choosing Veltis MMP, Avea has shown itself to be at the forefront of mobile marketing leadership. Were looking forward to helping deliver many innovative mobile campaigns to over 12 million Avea customers across Turkey.
Avea Chief Marketing Officer Ilker Kocak says that Veltis MMP will give the operator the tools to create, launch and manage a full spectrum of innovative mobile marketing and advertising campaigns.
Customers choose Avea because of our innovative reputation, says Kocak. Working with Velti and Gantek means we can offer not only a great mobile telephony service, but also deliver highly-targeted, engaging additional mobile services for the benefit of our users.