Digital advertising platform company Turn has added mobile video advertising capabilities to its Turn Media Platform. 

The company says it now enables advertisers to run multi-channel video campaigns across PC and mobile browsers, and as well as bring their offline video campaigns online.

By adding browser-based and mobile video to its display capabilities, Turn Media Platform provides a single integrated interface that simplifies the management of a multi-channel marketing campaign, says the company. The Platform also features a unified view of campaign performance, and real-time optimisation features. 

For video inventory, Turn has strategic integrations with Adap.tv, AdBrite, BrightRoll Exchange, DoubleClick, LiveRail, and SpotXchange. Advertisers also using Turn Audience Platform can integrate their own first-party or CRM targeting data with audience data from leading third-party providers.

“Turn continues to make it easy for brands to connect with their audiences across multiple advertising channels,” says Bill Demas, CEO at Turn. “This expansion beyond display enables our customers to apply the leading real-time optimisation and bidding capabilities in Turn Media Platform to their multi-channel video campaigns. It also enables them to maximize the value of their high-value video content by placing it in front of highly-qualified online targets.”