theChanner has launched its mobile TV app of the same name for iPhone and Android handsets. The service offers access to live internet TV broadcasts from networks and stations that stream across the globe. It also enables users to discover, view and discuss TV content on Facebook, Twitter, and other social networks. As more broadcasters start streaming their channels live to the internet, theChanner will search for them and add to its line-up.

theChanner says it is the first mobile TV tuner that marries live global TV to “the juggernaut of social interaction”. Using an intuitive interface, theChanner says it sets mobile viewers in a centric role, “anticipating the future of television where the consumer will interact and become the ultimate decision maker.”

Channels available at launch include ABC Australia, Sky News (UK), Hip Hop TV (France), Sport Italia (Italy), NHK World (Japan), and Canal 44 (Mexico), plus many more. Many of theChanner’s broadcasters stream in English.

For broadcasters, theChanner includes analtyics tools, accessible on the phone or through the theChanner’s website. Broadcasters can also use theChanner to compose direct messages to their audience, ask them to participate in a programme, or download a video clip.

“theChanner’s debut marks the beginning of the TV revolution, where viewers and their friends can create communities of interest around their favorite television shows or channels, and increase out-of-home viewership,” says theChanner founder, Nina Alastruey. “theChanner gives content providers a powerful, cost-effective way to capture audiences, foster loyalty and monetize the mobile channel over the internet.”

To reach the mobile audience, TV stations simply provide their internet stream to theChanner, which automatically renders for each make and model of smartphone. The company says it gives content providers a turnkey platform and viewer base that reduces their cost, risk and time to market for launching or expanding their mobile presence.

The app costs $1.99 and enables 3G viewing on Android phones and wi-fi viewing on the iPhone. It can be downloaded here. Music lovers can download a free version of theChanner Music TV as part of the launch. This app provides access to 24/7 global music channels, including e-Music Television, NRJ Hits, HipHop TV and Music Box.