MM events

TV Talent Show in Mobisode Move

David Murphy

In a first for a cable network reality show production, USA Network has teamed up with JuiceCaster,  the unified mobile and web social media network, to provide the 10 finalists of Nashville Stars fifth season, which began last week, with the ability to create their own Contestant Mobisodes, enabling maximum exposure to fans worldwide.
Nashville Star is the original grassroots talent search to find America's next great country music star, and the nation's top-rated country music programme. With JuiceCaster, photos and video content recorded by contestants with Motorola KRZR handsets provided by Cricket Mobile can be automatically posted to the Nashville Star Mobisode MediaBox in real-time. The MediaBox, accessible via the official Nashville Star website, and on each contestant's personal MySpace Profile Pages will give visitors an exclusive view into the everyday lives of the Nashville Star contestants as they compete for the chance to win a major music recording contract.
Visitors to the Nashville Star Mobisode MediaBoxes can subscribe to a contestant's MediaBox 'channel' on their own MediaBox, available for free via the Juicecaster website. Fans who subscribe to a Nashville Stars contestant's channel can choose to be notified via text message when a contestant posts a new photo or video. Fans can then view that contestant's content on their phone, or by visiting their own Mediaboxes online. Individuals can easily post their MediaBox to any web site, placing links to Nashville Star contestants' content anywhere on the web.
"This technology is a testament to how and Nashville Star are working to stay on the cutting edge of entertainment and delivering another great web component to the series," says Chris McCumber, Senior Vice President, Marketing and Brand Strategy for USA Network.
JuiceCaster will enable handset-to-handset, handset-to-PC, and PC-to-handset content distribution for Nashville Star contestants. The finalists will be able to upload an unlimited number of their favourite behind-the-scenes moments to the Nashville Star website in real-time with their Motorola KRZR handsets. Pictures and videos created by Nashville Star finalists can be viewed and shared via the JuiceCaster application on any data-capable Cricket handset.
"With JuiceCaster, Nashville Star contestants can upload pictures and videos directly from their mobile phones for immediate and massive broadcast exposure to fans," says Juice Wireless Chairman Nick Desai. "We're giving each musician's content ultimate portability by delivering it freely to anyone, anytime, through MediaBox channels, instead of waiting for the fans to seek out the newest, hottest content.