TV Text Brief for MyThum

Canadian mobile media company MyThum Interactive has been selected by CanWest MediaWorks to power Canadas Case Game, the mobile SMS component for Deal or No Deal Canada debuting this Sunday, February 4, immediately following the Super Bowl XLI broadcast.
During each episode, viewers are offered a chance to win high-value prizes by texting in the number they think represents the winning case to the short code 787878. All correct answers are placed into a random draw with the winner being announced on Entertainment Tonight Canada the following evening. Viewers can also be notified when its time to play by texting DEAL to 787878. Featured prizes include a 2007 Pontiac G6 Hard Top Convertible, a 2007 Pontiac Torrent, and two all-inclusive Sunquest Vacations for two winners and 12 of their friends.
MyThum was the first to bring interactive text messaging to Canadian television, and we are excited to be working with CanWest MediaWorks Global Television on this project, says MyThum CEO, Michael Carter.