TV3 Launches Irelands First Second Screen App

TV3, the biggest commercial broadcaster in Ireland, has launched ShowPal, which it says is the countrys first second-screen app.

Built on Axonistas Ediflo platform, using SyncNow watermarking technology from Civolution, the ShowPal app triggers content synced to the programme currently being broadcast. This includes the usual mix of extra info – like character profiles – and interactive content – quizzes, polls and games – along with the ability to buy products directly while watching certain shows.

As well as a 40-second TV ad, the broadcaster has promoted the launch with a cash giveaway which people can enter by downloading and using the app.

“As a broadcaster, TV3 recognises that second-screening is a mainstream activity,” said Stephen Grant, TV3 group director of online.  “We sought to develop an app that would deliver relevant, engaging and entertaining content to the second screen synchronous with what is happening on the TV screen.”

ShowPal is initially available on iOS, with an Android version due in spring next year.