TVi Media, an advertising sales company specializing in direct response television, interactive and mobile media, has hired two mobile marketing industry executives to help expand its capabilities in the mobile space.
Molly OBrien joins the company as East Coast Mobile Specialists from Ipsh! Where she was Vice President of Sales, and played a key role in leading the companys entry into the broadcast and cable network space. In her new role, she will work closely with TVi CEO John Andariese, and with Jeff Norman, President of Interactive and Mobile Technologies, to service the companys mobile and interactive clients. 
Charles Edwards has also joined TVi as Emerging Technologies Specialist. In his new role, he will be charged with identifying and evaluating emerging technologies at the very early stage of their development. Prior to TVi, Edwards worked in web design, specializing in information architecture. Like OBrien, Edwards also worked at Ipsh! where he was a Senior Project Manager, involved in building partnerships, sales engineering and project management. Before Ipsh!, he was an Operations Manager at Thomson Financials webcasting division.
In addition to expanding its internal mobile capacity, TVi recently announced a long-term distribution relationship with mobile marketing company 5th Finger. As part of the agreement, 5th Finger will integrate its technical and strategic marketing expertise with TVis current offerings, to connect brands, media, and content with mobile marketing tools designed to engage consumers where, when, and how they prefer.