Tweakker Adds More Handsets to OTA API

Mobile Internet connectivity firm Tweakker has revealed that it has added 31 new mobile device models to its Over-the-Air Application Programming Interface (API) configuration service so far this month.

The additions include several models that device manufacturers believe will become best-sellers in the run up to Christmas, such as Alcatel’s OT-980 budget Android handset. Other new models added to the API in October include LG’s Optimus One P500 and Optimus Chic E720, Nokia’s C1, C2 and C7, Samsung’s B7350 Omnia PRO 4 and Xcover 271, Sony Ericsson’s Cedar, and Motorola’s Quench XT3, XT502 and MB710. Manual configuration support for popular devices has also been extended to include HTC’s Desire, Legend and Wildfire models, Motorola’s Milestone, and Apple’s iPhone 3G and iPhone 3GS.

Overall, Tweakker’s OTA configuration service now supports 2,380 handsets across 129 brands. The service will be further extended in the coming weeks to include the first Symbian 4 models thanks to the company’s close business relationships with device manufacturers and access to pre-launch models.
To use Tweakker’s solution, MVNOs, internet content providers and service providers need to buy access to Tweakker’s API, develop a web service interface and bolt it on to their websites for seamless customer care. Tweakker says that, using its platform, its customers provide anytime-anywhere customer care at approximately 5 per cent of the cost of a call centre.

In September, the company announced that over 500,000 mobile users had turned to Tweakker for customer care since it launched its service in May. Tweakker estimates that MVNO customers saved themselves an estimated $4.75m (£3m) in the process. One month on, the user base has grown to over 600,000 people and cost savings to over $5.7m.
“Tweakker’s Over-the-Air connectivity service is proving vital to MVNOs and service operators without the resource and finance to offer real-world customer care,” says Tweakker business director, Dennis Juul Poulsen. “By adding our API to their website and giving users seamless access to Tweakker’s service, they’ll save themselves millions of dollars and be able to invest those savings in further improvements to their networks.”