Mobile internet connectivity firm Tweakker and Mobile Virtual Network Enabler (MVNE) Baraka Telecom have announced a regional partnership that enables Mobile Virtual Network Operators (MVNOs) across Asia to get mobile customers surfing the web and downloading revenue-generating content and apps in the shortest timeframe.

One of the biggest challenges facing service providers in Asia is managing and updating their databases of mobile device settings. No other region has such a proliferation of different types of mobile devices coming to market. The companies say their partnership eliminates this problem, enabling MVNOs to simply bolt a dedicated API to their websites to give customers access to the world’s largest database of phone settings, which is updated daily, reducing the number of calls to call centres and providing subscribers with self-care connectivity settings to surf the web.

MVNOs across Malaysia are being offered the Tweakker/Baraka API connectivity service. The first to sign up is service provider Salamfone. Baraka expects a further four MVNOs to sign up by year end. Baraka Telecom, based in Kuala Lumpur is, the first MVNE hosted solution provider in Southeast Asia.

“Improving ARPUs, better customer care, lower care costs… these are the principal drivers behind this partnership,” says Tweakker business director, Dennis Juul Poulsen. “This Asian-wide service makes solid business sense for all parties concerned.”