Twilio Unveils Message Tracking Feature

twilioTwilio, the software and cloud-based communications company, has launched a new feature for its SMS and MMS messaging platform that lets developers track the delivery statuses for messages in real time, improving deliverability and allowing companies to reach a wider percentage of their target audience.

The feature will allow developers to make informed decisions about retrying or using alternative methods to deliver information to customers, building applications that can failover to phone calls or emails. Twilio customer CarGurus says it has vastly improved its delivery rates using the new feature.