Twitter has acquired Namo Media, which offers a solution for integrating native ads into apps.

Namos mission statement is that “mobile banner ads don’t work for users, publishers, or advertisers”, and that this can be fixed using native advertising  – something which fits neatly with Twitters current push into native following its $350m buyout of MoPub last October.

Twitters statement on the acquisition reads: “We believe strongly that all app developers large and small should be able to monetize their applications without sacrificing the user experience.

“In our conversations with the Namo Media team, it became clear we share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users. We’re thrilled to add Namo Media’s expertise and technology to the ecosystem MoPub and Twitter have already developed to continue building the best native ads platform for app developers and publishers.”