Twitter Acquires Trendrr to Boost TV Offering

Twitter has acquired TV social engagement platform Trendrr.

Trendrr provides a real-time view of data across social networks, to show what TV programmes and channels are most popular – or, as its name suggests, trending – across social networks including Twitter, Facebook and GetGlue. Back in May, the company launched Currator, a tool for automatically filtering tweets around a certain topic, which has been used by companies including ABC, MTV and Canal+.

For Twitter, the acquisition is intended to “help us to build great tools for the rest of the TV ecosystem,” according to a tweet from the companys official account. The social network has been increasingly focused on its TV offering of late, presumably with an eye on monetising its 500m users.

“Over the last five years we have led the way in working with real-time data and television, unlocking the power and value of engagement around TV and creating compelling media experiences around content,” said Trendrr CEO Mark Ghuneim. “That’s why we are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe.”

Trendrr will continue to honour existing partner contracts, but wont be seeking new clients going forward.