Twitter Adds Full Video and Images In-app

Twitter has updated its Android and iOS apps so users can add photos and Vine videos to their mobile tweets, with the content displayed directly in the timeline, rather than viewers having to click to see more.

The images can be fully expanded when tapped – taking over the entire smartphone screen – no doubt an attractive proposition for baying advertisers. The company has also updated the apps so users can reply, retweet or favourite a Tweet directly within their mobile timeline.

These changes are the latest in a whole host of updates made to make its platform more attractive to advertisers pre and post-IPO. Twitter has also finalised its acquisition of MoPub today, meaning the company can now get to work on integrating its social marketing inventory with MoPubs mobile exhange.