Twitter Brings Lookalike Targeting to its Ad Offering

Twitter Bird Logo IRLTwitter has launched a range of tools for its tailored audiences ad targeting platform.

Chief among these additions is look-alike targeting, which can be used to reach users who are similar existing tailored audience groups, based on their interests, keywords and web activity.

“This lets you reach users who are most like your best existing customers, and is particularly useful for mobile app promotion campaigns to reach users similar to those who have already installed your app,” said Kelton Lynn, group product manager of revenue at Twitter.

Its also now possible to build audiences using iOS and Android mobile advertising IDs, which can be used to link audiences to in-app actions, as well as mobile phone numbers.