Twitter Brings Tighter Targeting to Mobile Ads

Twitter Ad iPhoneTwitter has improved the granularity of the targeting in its mobile ad offering.

Advertisers will be able to segment users by OS version, device model and wi-fi connectivity on Android and iOS. Alongside this, Twitter is introducing matching segmented analytics, to give advertisers insight into what devices consumers are using to engage with their campaigns.

Twitter has also opened up its self-serve advertising platform to small- and medium-sized businesses in the UK, Ireland and Canada. The company says its seen thousands of SMBs using the platform in the US since it became available in April.