Twitter Builds Towards Commerce Infrastructure by Buying CardSpring
- Sunday, July 20th, 2014
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In a statement on the acquisition, Twitter said they were working on “the future of commerce” on the social network, and hoped to work with CardSprings team and technology to develop “the best ways to bring in-the-moment commerce experiences to our users”.
In their own statement, CardSpring said, “When we started talking with the Twitter commerce team, we quickly realised our philosophies were perfectly aligned, and by joining them, wed be able to significantly accelerate our vision.
“At Twitter, we will continue to grow the adoption of our platform and work with our publisher, financial and retail partners to create new, innovative commerce experiences for consumers.”
Social networks are increasingly looking to incorporate payment and commerce technology into their offerings, with Facebook trialling a Buy Now button for their site and Twitter already enabling users to add items to the Amazon shopping carts through the use of a hashtag.