Twitter Opens Advertising to Everyone

Twitter has opened up sign-ups for its ad platform to everyone in the US.

The self-service platform first launched last March, but was limited to invited parties only.

Since then, Twitter says its been tweaking the platform based on users feedback to improve features, including targeting and reporting.

“When we built our self-service ad platform last March, our goal was to create an experience that would be powerful and also extremely easy for anybody to use,” said Ravi Narasimhan, Twitters product manager, revenue. “Whether you’re an individual looking to grow your personal brand, or an online retailer looking to increase sales, Twitter’s ad platform has the right products to help achieve your unique goals.”