Twitter has launched its first subscription ads product in public beta, helping small businesses and individuals to promote their tweets and attract followers for a monthly fee.
Promote Mode, which Twitter began trialling back in July, costs a flat fee of $99 per month and requires no ad campaign management. Through the mode, businesses or individuals tweet as normal, and their tweets and profile are automatically promoted.
“We know that budding businesses and individuals with personal brands want to grow their presence on Twitter, but this can be hard — especially for those who are new to Twitter,” said Wook Chung, director of product management at Twitter, in a blog post. “Promote Mode fills a need for simplicity and continuous results that many people on Twitter have been seeking.”
The promotion feature is mobile-first and its dashboard can be accessed via the Twitter app by tapping on the ‘Promote Mode’ icon in the menu drawer. Here, users are able to see how many additional people their tweets reached, how many followers they gained, and how many people have visited their profile in that month. The results will vary depending on account type, targeting selection, and frequency of tweets.
The new mode is available in public beta in the US and the UK. Twitter says it will also be rolled out to Japan ‘in the near future’.
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