Twix has launched a new brand platform celebrating the “joy” of having it all.

This initiative, which features a refreshed visual identity, is part of a $2 million (£1.54 million) investment in the brand.

The 360-marketing campaign, created by Adam&EveDDB will span out-of-home, TV, social media, and PR channels in 75 global markets, including the UK, USA, and Germany.

Mars chief branding officer, Rankin Carroll, said: “At Mars our teams work every day to build iconic brands that resonate across a wide range of consumers and contexts.

“Centred in the human insight, that our fans are fostering maximalist living and abundance, we have reimagined our Twix platform from the idea of having to choose (left or right Twix) to one of having it all.

“A repositioning that pairs uniquely with the Twix brand and its two-bar format. ‘Two is more than one’ is so simple, so obvious and we’re really looking forward to showing up in new ways to delight our audiences.”

Ant Nelson and Mike Sutherland, Adam&EveDDB’s chief creative officers added: “Sometimes the best ideas are staring you right in the face. ‘Two is more than one’ is beautifully simple, wonderfully silly, and creative teams have had a lot of fun writing to it. You could argue twice as much fun”.