Two great US events for your diary

We have two upcoming events with a strong mobile focus for our US-based readers. On 5 October, we are running a virtual Mobile & App Masterclass, from 11.30am – 1.30pm ET.

The event offers brand-side marketers an opportunity to hear about the latest trends in mobile and app marketing, and discuss them with their peers. Presentations will cover the latest trends and opportunities in app marketing and App Store Optimisation, and what user acquisition looks like in the face of increasing data privacy regulations and moves from big players like Apple and Google.

The event will close with a keynote presentation from Tara Powadiuk, Director of Product and Technology at Volvo, covering the car maker’s approach to mobile.

The event is free to attend for US App Marketing Managers, ASO Managers, Customer Journey Managers, and other senior executives working brand side in the mobile and app marketing space. Companies already signed up to attend include IHG, Redfin, Vitalant, ADT, Ulta Beauty and Fanduel Group.

You can reserve your seat at the event now here.

Then on the morning of 24 October, we are holding an in-person Mobile & App Masterclass in New York. Again, the event will cover the key trends and issues in the mobile and app space, looking at alternative advertising channels, user acquisition and the best ways to achieve growth for your app.

The same delegate criteria apply, and companies already signed up to attend this event include Macy’s, Bloomingdale’s, Saks Off 5th, Madison Square and Max Mara.

You can reserve your seat for this event here.