Two Thirds of Tablets sold in Q2 were Android

Android accounted for 67 per cent of the 51.7m tablets sold globally during Q2, 2013, according to research from Strategy Analytics. Thats up from a 51 per cent share in Q2, 2012.

Apple, meanwhile, saw its share drop to 28 per cent, from 47 per cent a year earlier – something that was reflected in its financial results last week, which announced

“Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and white-box tablets which, despite the fact that branded OEMs are lowering price-points and putting pressure on the white-box manufacturers, are still performing well,” said Peter King, director of tablets at Strategy Analytics.

Meanwhile, Microsofts share of the tablet market grew from 0.5 per cent to 4.5 per cent – not surprising given that, in the time between the two quarters, it launched the Surface range of tablets.