68 per cent of smartphone owners in the US listen to streaming music on a daily basis, for an average of 45 minutes a day.

Thats according to research from Parks Associates, which also found that more people (71 per cent) watch short video clips daily, but spend less time watching than listening (24 minutes).

The amount of time spent consuming digital media varies depending on the OS, with iOS leading the pack ahead of Android.

Perhaps the most surprising part of the research, though, is which streaming service is currently most popular.

“Currently Amazon Prime Music is the most popular paid music subscription service among US broadband households, thanks to its inclusion in Amazon Prime, but the streaming music war has intensified as the large connected entertainment companies are driving to consolidate their offerings,” said Harry Wang, Park Associates director, health & mobile product research. “Apple launched Apple Music, and Google is consolidating its music offerings across its Play content store and YouTube platform. Consumers are getting more music options as the competition for users escalates.”