UK production company Two Way TV, which specialises in participation TV and mobile-to-TV formats and services, has signed an exclusive partnership deal with mobile interactive services provider Mobile Interactive Group (MIG), to supply its Simcast technology for The O2 entertainment venue.
Visitors to The O2 will now be able to send pictures and messages to giant screens around the venues many bars, cafes, pedestrian areas and during concerts and events in its 20,000 capacity arena. Two Way TVs Simcast technology will also provide The O2 with interactive marketing tools and templates to engage consumers in an immersive mobile experience and promote other mobile services at the venue.
We have worked with Two Way TV on various projects in the past says MIG Business Development Director Anthony Nelson. Its track record and ongoing relationship with MIG makes the company an ideal partner.
Other event-based mobile services that are showcased at The O2 and powered by MIGs MIDAS platform include O2 Create, barcode entry, text the jukebox, text wallpapers, wapsites, O2 upgrade competitions, O2 Concierge and priority ticketing.