TXT2GET has launched its web-based, self-service mobile marketing platform that connects advertisers with customers, prospects and social followers, via text and QR code campaigns, and email. The platform is well established in New Zealand and Australia, where clients include Samsung, McDonalds, HP, Coca Cola and Red Bull.

TXT2GET automates both text and email, and push and pull opt-in interactions with consumers, as well as real-time analytics. “We believe we are unique in integrating SMS and email responses in one platform,” says TXT2GET CEO, Peter Barrett. “It also offers the ability to add new modules, and the QR code generator makes it easy to generate a QR code to use in the campaign.”

TXT2GET says that in New Zealand, Samsung used TXT2GET in ads for a promotional campaign for its high-definition, flat-screen televisions, attracting text responses from approximately 10 per cent of the country’s population in three hours.

“Small businesses and big brands alike are looking for new ways to elevate their game when it comes to both advertising effectiveness and mobile marketing, but it really shouldn’t be as hard as it sounds to build these automated mobile marketing machines,” says Barrett. “TXT2GET makes it easy and affordable to increase advertising response rates and leads, while activating a mobile marketing program that customers readily embrace.”

Platform features include a Campaign Manager console for automated broadcast and Pull SMS text message + email responses; a keyword selection and management tool; built-in QR code generator; shared and custom short codes; real-time campaign analytics and reporting; an online billing system; a sales commission module for media sales teams, agents, and franchisor/franchisee models, and a competition/coupon campaign generator that creates millions of unique codes. TXT2GET also offers 24/7 customer support, online videos and daily webinars.