Mobile technology company TXT4 has partnered with TV airtime sales company STV Sales to launch a new mobile division. STV Mobile will offer text-based services to the Scottish media market, enabling them to manage response to their advertising using SMS.
STV Sales, a division of Scotlands ITV franchise, STV, offers a range of services to advertisers across the region. Using TXT4s technology, it will now provide mobile shortcodes for clients to feature across their above- and below-the-line campaigns. Consumers can then text in to request more information, choosing to enter into an SMS, email, postal or call back conversation.
This is an exciting joint venture, providing a great way for Scottish advertisers to generate greater returns on their investment says TXT4s CEO Tim Carrigan. Enabling consumers to respond by mobile ensures you capture the maximum levels of consumer interest in your campaigns: by providing people with a quick, convenient and cost effective way to respond, they can engage with your brand from anywhere, at anytime. Tracking each response also provides valuable insights into the effectiveness of each media placement.
STV Sales Director Graeme Pattullo adds:
The launch of STV Mobile is the next stage in the development of our Beyond the Spot proposition to advertisers and agencies, following the launch of STV.tv last year. STV Mobile provides the opportunity to make interactivity a realistic addition to a significant number of regional and local Scottish advertiser campaigns. We look forward to the results and the new relationships this will allow us to develop within the Scottish market. 
