Mobile response company TXT4 has rebranded as Ad.IQ in order to reflect the multichannel services it now offers advertisers. Ad.IQ says it can now optimise response to ad campaigns across voice, mobile Internet and SMS channels; and provide rich intelligence on advertising performance and consumer behaviours.
TXT4 claims to have pioneered SMS response in 2002, and says it has been refining its technology ever since to help brands achieve greater response from their ad campaigns. Its focus has increasingly centred on the level of accountability that mobile brings to above the line, enabling advertisers to gain the same measurable insights into the performance of traditional media as they do with online. 
Our mission remains the same: to make advertising work harder, and work smarter, says Ad.IQ CEO Tim Carrigan. Because we can now manage consumer response to campaigns across three channels phone, text and mobile web brands receive a global picture on how their campaigns are performing. And by tracking responses to specific creative executions and media placements, we help our clients to accurately calculate the ROI on their marketing spend and better understand consumer engagement.
The company says the strategic decision to rebrand as Ad.IQ follows the successful integration of the companys broader service offering over the last 12 months.
We decided our brand needed to be brought in line with our evolving proposition, and while SMS still remains one of our core offerings, our services now extend far beyond text says Carrigan. Providing wider services to the marketing community also supports our international expansion. Having this month opened an office in New York, we are now servicing 12 major markets, so added flexibility is crucial.
Central to the rebranding campaign is the launch of the Ad.IQ website, which contains detailed information about the new brand, including an interactive Campaigns section showcasing the latest ads featuring Ad.IQs services.